18.07.2023
Updated 26.10.2023
Thanks to Kristoffer in Göteborg [Gothenberg] Sweden who took this quick shot of a current advert on a bus stop for a Swedish bank, SBAB.
The text reads, "Bilen trist - Cyklen javisst!"
A rough translation - this is a tricky one to translate directly - is:
"The car - so sad. The bicycle - yes sir!"
"Save money with SBAB. 4.75 interest rate from your first krona."
They went old school with this campaign. I thought that like many banks it has a long history and maybe they reused an old advert from 'back in the day' but they were founded in 1985.
Whatever the case, they are selling the bicycle.