The Life-Sized City Blog: Swedish Bank Advert

Thanks to Kristoffer in Göteborg [Gothenberg] Sweden who took this quick shot of a current advert on a bus stop for a Swedish bank, SBAB.The text reads, “Bilen trist - Cyklen javisst!“A rough translation - this is a tricky one to translate directly - is:“The car - so sad. The bicycle - yes sir!““Save money with SBAB. 4.75 interest rate from your first krona.“They went old school with this campaign. I thought that like many banks it has a long history and maybe they reused an old advert from ‘back in the day’ but they were founded in 1985.

Whatever the case, they are selling the bicycle.

Read More