Updated 26.10.2023

11 November 2008

Swedish Bank Advert

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Thanks to Kristoffer in Göteborg [Gothenberg] Sweden who took this quick shot of a current advert on a bus stop for a Swedish bank, SBAB.

The text reads, "Bilen trist - Cyklen javisst!"

A rough translation - this is a tricky one to translate directly - is:

"The car - so sad. The bicycle - yes sir!"
"Save money with SBAB. 4.75 interest rate from your first krona."

They went old school with this campaign. I thought that like many banks it has a long history and maybe they reused an old advert from 'back in the day' but they were founded in 1985.

Whatever the case, they are selling the bicycle.