22 May 2023
The Benefits of Cargo Bikes for Urban Logistics and Family Transportation
Cargo bikes are bicycles that are designed or modified to carry large or heavy loads, such as goods, tools, or passengers. They come in various shapes and sizes, such as tricycles, longtails, box bikes, or trailers. They can be powered by pedals, electric motors, or both. Cargo bikes are not a new invention. They have been used for centuries in different parts of the world for various purposes, such as farming, trading, or delivering. However, in recent years, cargo bikes have gained popularity and recognition as a sustainable and efficient solution for urban mobility challenges. In this article, we will explore some of the benefits of cargo bikes for urban logistics and family transportation, and provide some examples and best practices from around the world.
Urban Logistics
Urban logistics refers to the movement of goods and services within urban areas. It includes activities such as deliveries, pickups, waste collection, maintenance, or repair. Urban logistics is essential for the functioning and development of cities, but it also poses significant environmental, economic, and social problems. For example:
- Environmental: Urban logistics accounts for a large share of greenhouse gas emissions, air pollution, and noise pollution in cities, due to the use of motorized vehicles that consume fossil fuels and emit harmful substances.
- Economic: Urban logistics costs a lot of money, time, and space in cities, due to the use of motorized vehicles that require fuel consumption, face traffic congestion, and need parking fees.
- Social: Urban logistics affects the health, safety, and well-being of urban delivery and service workers and customers, due to the exposure to pollution, stress, accidents, or injuries.
Cargo bikes can offer a viable alternative to motorized vehicles for urban logistics, by providing several advantages, such as:
- Environmental: Cargo bikes can reduce greenhouse gas emissions, air pollution, and noise pollution by replacing motorized vehicles for urban deliveries and services. Cargo bikes do not consume fossil fuels and emit harmful substances, and they can also reduce the demand and dependence on motorized vehicles and their infrastructure.
- Economic: Cargo bikes can save costs, time, and space by avoiding fuel consumption, traffic congestion, and parking fees for urban deliveries and services. Cargo bikes can also increase productivity, efficiency, and flexibility by allowing faster, easier, and more direct access to destinations and customers.
- Social: Cargo bikes can create jobs, improve health, and enhance safety for urban delivery and service workers and customers. Cargo bikes can also foster social inclusion, cohesion, and interaction by providing opportunities for employment, training, or participation for different groups and communities.
Family Transportation
Family transportation refers to the movement of family members and their belongings within urban areas. It includes activities such as trips to school, work, shopping, recreation, or visiting. Family transportation is important for the quality and satisfaction of family life, but it also poses significant environmental, economic, and social challenges. For example:
- Environmental: Family transportation accounts for a large share of greenhouse gas emissions, air pollution, and noise pollution in cities, due to the use of motorized vehicles that consume fossil fuels and emit harmful substances.
- Economic: Family transportation costs a lot of money, time, and space in cities, due to the use of motorized vehicles that require fuel consumption, face traffic congestion, and need parking fees.
- Social: Family transportation affects the health, happiness, and bonding of family members and neighbors, due to the lack of physical activity, outdoor exposure, or social interaction.
Cargo bikes can offer a viable alternative to motorized vehicles for family transportation, by providing several advantages, such as:
- Environmental: Cargo bikes can reduce greenhouse gas emissions, air pollution, and noise pollution by replacing motorized vehicles for family trips and errands. Cargo bikes do not consume fossil fuels and emit harmful substances, and they can also reduce the demand and dependence on motorized vehicles and their infrastructure.
- Economic: Cargo bikes can save costs, time, and space by avoiding fuel consumption, traffic congestion, and parking fees for family tripsand errands. Cargo bikes can also increase convenience, comfort, and fun by allowing more freedom, choice, or enjoyment in travel modes or routes.
- Social: Cargo bikes can improve health,happiness, and bonding for family members and neighbors by promoting physical activity, outdoor exposure, and social interaction. Cargo bikes can also foster family values, traditions, or memories by providing opportunities for sharing, learning, or celebrating with loved ones.
Conclusion
In conclusion, cargo bikes are bicycles that are designed or modified to carry large or heavy loads, such as goods, tools, or passengers. They come in various shapes and sizes, such as tricycles, longtails, box bikes, or trailers. They can be powered by pedals, electric motors, or both. Cargo bikes are not a new invention. They have been used for centuries in different parts of the world for various purposes, such as farming, trading, or delivering. However, in recent years, cargo bikes have gained popularity and recognition as a sustainable and efficient solution for urban mobility challenges. In this article, we explored some of the benefits of cargo bikes for urban logistics and family transportation: environmental, economic, and social. We also provided some examples and best practices from around the world. We hope that this article will inspire you to think about how you can use cargo bikes for your own urban logistics or family transportation needs.
22 May 2023
How to Design Bike-Friendly Public Spaces that Promote Social Interaction and Well-Being
Public spaces are essential for urban life. They are places where people can meet, socialize, relax, play, learn, and enjoy the city. They are also places where people can experience the benefits of cycling, such as health, happiness, freedom, and convenience. However, not all public spaces are equally bike-friendly. Some may lack adequate infrastructure, amenities, or attractiveness for bike users. Others may pose safety or accessibility issues for cyclists. How can we design public spaces that are more welcoming and supportive of cycling? How can we create public spaces that foster social interaction and well-being among bike users and other citizens? In this article, we will explore some of the key aspects and dimensions of bike-friendly public space design, and provide some examples and best practices from around the world.
Accessibility
One of the first and most important aspects of bike-friendly public space design is accessibility. This means ensuring that public spaces are easily reachable by bike, and that they provide adequate and secure bike parking facilities. Accessibility also means minimizing the barriers and obstacles that may discourage or prevent people from cycling to public spaces, such as busy roads, steep hills, or long distances. Accessibility can be improved by:
- Creating a network of safe and comfortable bike lanes and paths that connect public spaces with residential areas, workplaces, schools, and other destinations.
- Providing sufficient and visible bike parking spaces near the entrances or exits of public spaces, preferably covered and protected from theft and vandalism.
- Offering bike-sharing or bike-rental services in or near public spaces, to allow people who do not own a bike or who prefer not to use their own bike to access public spaces by cycling.
- Integrating bike transport with other modes of public transport, such as buses, trains, or metro, by allowing bikes on board or providing bike racks at stations or stops.
Diversity
Another aspect of bike-friendly public space design is diversity. This means creating public spaces that cater to different types of bike users and activities, such as leisure, commuting, shopping, etc. Diversity also means ensuring that public spaces are inclusive and accessible for people of different ages, genders, abilities, cultures, and preferences. Diversity can be enhanced by:
- Offering a variety of facilities and amenities in public spaces that appeal to different bike users and activities, such as playgrounds, cafes, markets, libraries, sports fields, etc.
- Designing public spaces that accommodate different levels of cycling skills and confidence, such as separated bike lanes for beginners or children, shared lanes for experienced or fast cyclists, etc.
- Encouraging the participation and involvement of different groups and communities in the planning and management of public spaces, by soliciting feedback, suggestions, or ideas from bike users and other stakeholders.
- Promoting the awareness and appreciation of the diversity and richness of bike culture in public spaces, by organizing events, festivals, workshops, exhibitions, or competitions related to cycling.
Comfort
A third aspect of bike-friendly public space design is comfort. This means enhancing the physical and psychological comfort of bike users in public spaces, by providing amenities such as shade, seating, water fountains, etc. Comfort also means creating a pleasant and enjoyable atmosphere in public spaces, by reducing noise, pollution, or congestion. Comfort can be improved by:
- Providing shade and shelter in public spaces, especially in hot or rainy weather, by planting trees, installing awnings, or building pavilions.
- Providing seating and resting areas in public spaces, especially for long or tiring rides, by placing benches, chairs, or hammocks.
- Providing water fountains and drinking stations in public spaces, especially for thirsty or dehydrated riders, by installing taps, bottles, or dispensers.
- Reducing noise and pollution in public spaces, especially from motorized traffic, by implementing traffic calming measures, such as speed bumps, narrow lanes, or road closures.
- Reducing congestion and crowding in public spaces, especially during peak hours or events, by expanding or creating more public space, such as pedestrian zones, parklets, or plazas.
Safety
A fourth aspect of bike-friendly public space design is safety. This means reducing the potential conflicts and risks between bike users and other road users or pedestrians in public spaces, by applying appropriate traffic calming measures, signage, lighting, etc. Safety also means ensuring that bike users feel secure and confident in public spaces, by providing surveillance, enforcement, or assistance. Safety can be increased by:
- Applying traffic calming measures in public spaces, such as speed limits, speed cameras, or chicanes, to slow down and deter motorized traffic.
- Installing signage and markings in public spaces, such as signs, symbols, or colors, to indicate and regulate the rights and responsibilities of different road users.
- Installing lighting and illumination in public spaces, such as lamps, reflectors, or LEDs, to improve visibility and awareness of bike users and other road users at night or in dark areas.
- Providing surveillance and enforcement in public spaces, such as cameras, guards, or patrols, to monitor and prevent crime or vandalism against bike users or their bikes.
- Providing assistance and support in public spaces, such as phone booths, emergency buttons, or repair stations, to help and rescue bike users in case of accidents or breakdowns.
Attractiveness
A fifth aspect of bike-friendly public space design is attractiveness. This means making public spaces more appealing and inviting for bike users, by incorporating elements such as art, landscaping, architecture, etc. Attractiveness also means creating a sense of identity and belonging in public spaces, by reflecting the history, culture, or values of the local community. Attractiveness can be achieved by:
- Incorporating art and creativity in public spaces, such as sculptures, murals, or installations, to add beauty, interest, or inspiration to the urban landscape.
- Incorporating landscaping and nature in public spaces, such as flowers, grass, or trees, to add color, freshness, or life to the urban environment.
- Incorporating architecture and design in public spaces, such as bridges, buildings, or furniture, to add functionality, style, or character to the urban fabric.
- Reflecting the history and culture in public spaces, such as monuments, memorials, or landmarks, to add meaning, memory, or identity to the urban context.
- Reflecting the values and aspirations in public spaces, such as slogans, logos, or flags, to add vision, mission, or pride to the urban community.
Conclusion
In conclusion, public spaces are essential for urban life and cycling. They are places where people can meet, socialize, relax, play, learn, and enjoy the city. They are also places where people can experience the benefits of cycling, such as health, happiness, freedom, and convenience.
However, not all public spaces are equally bike-friendly. Some may lack adequate infrastructure, amenities, or attractiveness for bike users. Others may pose safety or accessibility issues for cyclists.
How can we design public spaces that are more welcoming
and supportive of cycling? How can we create public spaces that foster social interaction and well-being among bike users and other citizens? In this article, we explored some of the key aspects and dimensions of bike-friendly public space design: accessibility, diversity, comfort, safety, and attractiveness. We also provided some examples and best practices from around the world. We hope that this article will inspire you to think about how you can improve your own public spaces for cycling and for living.
22 November 2019
7550 New Bike Parking Spots at Copenhagen Central Station
For all of Copenhagen's badassness as a bicycle city, there remains one thing that the City still completely sucks at. Bicycle parking at train stations. At Copenhagen Central Station there are only about 1000 bike parking spots. Danish State Railways can't even tell us how many spots they have. They're not sure.
Even in Basel they have 800+. In Antwerp they have this. Don't even get me started on the Dutch. 12,500 bike parking spots are on the way in some place called Utrecht. Amsterdam has a multi-story bike parking facility, floating bicycle barges round the back and are planning 7000 more spots underwater.
Even at the nation's busiest train station, Nørreport, the recent and fancy redesign failed miserably in providing parking that is adequate for the demand. Architects once again failing to respond to actual urban needs.
It is time to remedy that. Here is my design for 7550 bike parking spots behind Copenhagen Central Station. Steve C. Montebello is the architect that I worked closely with.
By exploiting the area over the train tracks and using Tietgens Bridge as the transport spine, we have created an iconic bicycle parking facility with ample parking spots at this important transport hub where trains, buses and - in 2019 - the Metro converge in an inter-modal transport orgy.
In our work on the EU project BiTiBi.eu - Bike Train Bike - we have been focused on parking solutions at train stations. It was a natural evolution to use that experience in developing this project.
The structure is supported by columns and utilises the existing platforms below, which dictated the shape that we decided upon.
There are:
- 6880 bike parking spots in double-decker racks. This can be expanded with 1360 more if necessary.
- 30 dedicated cargo bike parking spots featuring.
- 640 secure, indoor bike parking spots in the green roofed building at left (above).
- A bike shop for repairs and maintenence.
- Ticket machines and displays for departures and arrivals of trains and buses.
- At the end of the long point, the belvedere will be the world's premiere, dedicated lookout spot design for trainspotters.
Here is the view of the area as it is today.
There are four on/off ramps from Tietgens Bridge for ease-of-access.
A secure bicycle parking facility will house 640 bikes.
We used 3D models of bike racks courtesy of our colleagues at the Dutch company Falco. They know a thing or two about bike racks.
There will be a space for a bike shop for repairs and maintenence located at the entrance, next to ticket machines and displays featuring departures and arrivals for trains and buses.
The parking with have signs with areas divided up alphabetically, so you can find your bike again.
There is access to the three platforms below by stairs that will, of course, have bike ramps. Duh.
This facility will right so many wrongs and will thrust Copenhagen into the 21st century regarding bicycle parking at train stations. If we are to maintain the momentum of a blossoming bicycle-friendly city, we need to up our game regarding parking.
04 October 2019
Bikes Beat Metro in Copenhagen
Like anyone interested in city life, we like to keep our eyes on the street life of our city. Currently however, the City of Copenhagen is planning to take some away from the street, by forcing people underground, with the 'M3 Cityringen' expansion of the Metro. Instead of investing in the reestablishment of our tram network - so rudely removed by the ironically-named mayor Urban Hansen in the 1970s - Copenhagen seems keen to get people off the street.
The projections for the Metro also have an alarming statistic buried in the paperwork. Cycling levels in Copenhagen are expected to drop by an estimated 2.8%. That is a lot of cyclists we'll be losing.
To have a realistic Home to Work scenario with which we could compare travel times with the bicycle, we took addresses in potential residential areas in a range of less than one kilometre to a future Metro station and tracked the time it takes to walk from the address to the future station. We then added the two minutes that it takes to get down to the train and wait for it. (We actually timed this at a number of stations and worked out an average. We like details.)
And then comes the time you actually spend in the train, followed by the fact that it will take another minute (again, on average based on our timings) to get off the Metro and reach the street level again. Lastly we added the walking time from the station to an address in a potential working area, again in a range of less than one kilometre to the Metro station. As you can imagine, a trip incorporating the journey from Nørrebro Runddel and Enghave Plads doesn't take seven minutes any more.
For the bike trips we assumed that we were travelling at an average speed of 16kph, which is the average pace people cycle in Copenhagen. Very relaxed, without having to sweat, and doable for all cyclists. We also added two minutes to unlock, park and lock the bike. The results are impressive: in three out of five scenarios the bike is faster door to door than the Cityringen line will ever be.In one scenario there is a tie between Metro and bike and in only one instance is the Metro slightly faster. The longer you have to walk to and from the station (last mile) the higher are the chances that the bike will be faster. From our data we see that 700m can be seen as a threshold: if you take the metro to work and have to walk more than 700m (about 10 minutes) on the way from door to door, you almost certainly would have been faster by bike.

Our little experiment has shown again that the bicycle is the best mean of transport to get from A to B in a city. And thirdly: Invest in public transport solutions which cover a larger geographical area at a lower cost. Like trams or light rail.
19 November 2018
Cycling with Disabilities and Injuries

I haven't been on a bicycle for 7 days. The reason? A couple of cracked ribs. I've tried each and every day to cycle, but it hasn't been possible. When a simple cough is enough to bring tears to your eyes, riding a bicycle is a long shot. A serious blow to my pride but hey, at least I can walk around the neighbourhood. Which is nice.
Many Danish cities have small cars like these to measure the level of comfort on the bicycle infrastructure. I have a better, cheaper idea.
The city should just give citizens with broken or cracked ribs a smartphone, with activated GPS and a live line to a person at the Bicycle Office. Then they just ride around the city. Every time an OWWWW! or groan is heard, the GPS location is registered. That way the city will be able to map the spots that need maintenence. Now broken ribs are one thing, but what of citizens with more serious injuries or disabilities?
So I thought I'd whips together this article with photos of Copenhageners and other urban dwellers cycling with injuries or disabilities or using other vehicles that improve accessibility and mobility.
Like the shot of a Copenhagener in the morning rush hour (above) riding with what looks like a broken - or at least injured - hand, above. Still looking cool as you like.

Then there is this Copenhagener carrying her crutches with her on her bicycle. Fair enough, she might have been heading to the hospital - across the street - to deliver the crutches back.

Then I remembered this shot from a while back of a girl carrying her crutches and getting doubled by her mum. The bicycle is a versatile tool. I know several friends who, after many years playing sports, have problems with their knees. They are invariably advised to ride a bicycle by their doctors.
There is a bike for almost everyone.
If you also make the bicycle the quickest and safest way to get around a city, people will do so - whatever their physical challenges. The bicycle is a freedom machine for many people.

The dapper gentleman to the left may have reduced mobility for whatever reason, but he can get out and about with ease on this tricycle. Note his cane sticking out of the back.
I see the man in the right photo quite often. He rides a tricycle and only has one arm. A friend of mine knows him and I'm told that he only has one leg, too. He lost his limbs in a landmine explosion in the country he was born. He still gets about with ease on his wheels. Both of these gentlemen were impeccably dressed.
This gent is amazing and so is his cargo bike. A retrofitted Nihola lets him ride around the city with no lower arms and only one leg to pedal with. Fantastic.
If you're a legendary Danish rock star, like Steen Jørgensen (above), you have a certain look to maintain and Steen pulls it off to perfection. The fact that he has no left arm is of little consequence.

I took this photo in Tokyo. The man had some form of disability with his legs. It required effort for him to get the pedals to turn but you can bet that it was a fraction of the effort he'd use when walking.

The lady on the left has a kind of cast on her leg, but still rides. The two photos on the right are from last winter. The boyfriend was holding the girls' crutches and she moved slowly along - injured foot wrapped in plastic - on a child's bicycle they had borrowed. It was icy so the crutches were probably more dangerous than helpful so the bicycle stepped in to assist. They were heading to the hospital down the road.

I spotted this lady in Vienna, Austria. Carrying her walking sticks to help her after she got off her bicycle.
This quaint sign on this tricycle reads, "Slightly Disabled".

What with all the bicycle options for disabled - whether permanently or temporarily - it's not surprising to see a parking sign like this outside my local library. It reads "Invalid Bicycles", reserving a space close to the door for those who need it.
Wheelchairs
I took this photo in Montreal. A trike pulling a wheelchair behind. This takes intermodality to a whole new level.
This retrofitted Nihola (it really is the Danish brand that offers unique variations of their cargo bikes) is designed simply to carry a wheelchair with passenger.
This gent has his walker in the front of his cargo bike - intermodality once again.
You see many trike brands in operation in Copenhagen on a daily basis. This gent had what appeared to be Down Syndrome and he enjoys active mobility on this trike.
Electric Vehicles
Spotted in Amsterdam. An electric scooter with the wheelchair on a rack on the back. Compared to other cities, you see so many of such vehicles on the cycle tracks of Amsterdam and Copenhagen. Used by people with disabilities and the elderly. It's a massive market with many brands. Offering urban mobility to people who might be restricted to a wheelchair.
Cool as you like in Copenhagen.

If it is ripe old age that has reduced mobility, the bicycle still serves a purpose. I see this lady all the time in my neigbourhood. Always walking her bicycle with groceries in the basket. Perhaps too unstable to ride, but using the bicycle as a kind of crutch. Lovely.
06 November 2017
Traffic Safety Orgs Speak for Themselves - Not the Rest of Us

By Stephanie Patterson
With Mikael Colville-Andersen
In the diverse world of traffic planning, advocacy and various movements for liveable cities, there is an odd group of outliers who broadcast conflicting messages. While “traffic safety” organisations seem like a natural part of the gallery and of the narrative, upon closer inspection they exist in a communication vacuum populated exclusively by like-minded organisations. There is little correlation with those organisations who advocate cycling, pedestrianism or safer streets. The traffic safety crowd are in a world unto themselves, with little or no accountability for the campaigns they develop or the messaging they broadcast. They are often allied with insurance companies who clearly take comfort in working with others who embrace scaring the population at large through constructed fear.
In many ways, they are a classic subculture, with strong hints of sect-like behaviour. The English sociologist Roy Wallis argues that a sect is characterized by “epistemological authoritarianism”. According to Wallis, “sects lay a claim to possess unique and privileged access to the truth or salvation and “their committed adherents typically regard all those outside the confines of the collectivity as 'in error'”.
The American sociologists Rodney Stark and William Sims Bainbridge assert that "sects claim to be an authentic, purged, refurbished version of the faith from which they split". They further assert that sects have, in contrast to churches, a high degree of tension with the surrounding society.
We thought it appropriate to do a little communication meta-analysis of their techniques of the traffic safety subculture.
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“If it is going to make any meaningful contribution to the reduction of danger on the roads, our criminal justice system needs to recalibrate away from the prejudice that motoring is innocuous and cycling dangerous and towards controlling the behaviour of those imposing greatest risk.”
Martin Porter - QC, personal injury lawyer and Author of the blog ‘The Cycling Lawyer’ made this statement in relation to a recent manslaughter charge that was issued to a cyclist in London who collided with a pedestrian, resulting in her death.
The final conviction of “wanton and furious” cycling brings up the question of how different road users are treated and perceived. Would someone driving a car receive the same level of punishment? Not likely.
Along with the legal system, traffic safety organisations are integral players in shaping how we view road users all around the world. The first thing we noticed was how all these organisations seem to ignore one of the key messages required to truly make roads safer.
Lower the number of motor vehicles on the road, and slow them down. We call it Ignoring the Bull here at Copenhagenize Design Company.
Anyone who works in traffic planning or advocacy will find the lack of focus on the obvious to be rather bizarre. As it is now, the campaign language and programs promoted by the traffic safety organisations unabashedly victimise the individual (primarily pedestrians and cyclists) rather than speak out about the dangers of motorised vehicles. They also tend to ignore the one most obvious solution to lower road fatalities – a drastic reduction in the number of motorised vehicles on the road.
Even a nine year old can figure it out that this is the only way to go:
However, the traffic safety organisations have settled upon strategies that are as uniform as they are blatant in their support of the status quo. As the following images show, these trends are not limited to countries who have high numbers of road fatalities, but in fact the same rhetoric and messages can be seen globally.

The influence of road safety organisations clearly extends to municipalities, inviting them into their echo chamber, from where they point their fingers at the non-motorist population.

Signage in Frederiksberg, Copenhagen sends people on a wild detour and instructs them to cross at the designated crossing, putting motorist convenience above that of pedestrians and cyclists. A local response (right) clarified the municipality’s intentions with the added text: “Frederiksberg loves cars more than you”
Just take a look the recent ETSC Road Safety Performance Index (PIN) Conference held in Brussels in June 2017. The speaker list only represented the views of the car industry and road safety organisations which support it. Talk about an echo chamber.
Speakers from other disciplines and with different points of view on methods of change, such as experts in user behaviour, strategies about behaviour change, and advocates of increasing alternative transport modes were absent as they always are. A diverse selection of opinions would include people who are not interested in maintaining the car-centric status quo in our cities, so why invite them?
Whilst the organisations’ messages and actions vary based on their country or region of reference, there are common threads which we can see in a number of the road safety organisations campaigns, including:
- Consistent use of the car industry’s favourite phrase, traffic accident, rather than fatality or crash. The rise of the hashtag #crashnotaccident hasn't penetrated the walls of their echo chamber.
- The use of the phrase vulnerable road users without any corresponding reference to dangerous vehicles
- Programs indirectly or directly implying that walking and cycling are dangerous and freely using classic Culture of Fear techniques to scare cyclists and pedestrians
- Anti-distraction programs
- Anti-drink driving
- Anti-speed programs
Their baseline is clear. Cars are here to stay - everyone else either get out of the way or bubble wrap yourself. What this communication subculture doesn’t talk about is rather telling. Basically anything that would brand cars as the problem - or reducing the number of cars.

We don't know how many of you are aware that the United Nations declared the grand Decade of Action on Road Safety in order to tackle traffic deaths. Actually they declared it back in 2011. Have we saved millions of lives together, as they claimed we would? Nah. What has happened since? Lots of expensive campaigns from highly funded NGOs but absolutely no reduction in the number of traffic deaths worldwide.
We analysed the communication narrative used by a number of traffic safety organisations and present some of them here.
FIA Foundation

(Top center and right) Images from the #staybright campaign insisting that pedestrians and cyclists dress up like clowns
Meet The FIA Foundation (slogan: For the Automobile and Society). They are the advocacy arm of the Federation Internationale de L’Automobile, who run the Formula 1 races. Their foundation is an international body funded by industry but also supported by heavyweight NGOs, UNICEF, UN Environment, the World Resources Institute and Save the Children. An organisation with this level of funding and recognition behind it should be leading the way in traffic safety, including sending the most effective messages and implementing the best programs to reduce fatalities. But they don't. Their primary focus is on glossy graphics telling everyone to bubble wrap themselves.
Unfortunately there are a number of unsaid things which we believe are key in combating the issue of road fatalities, including:
- Proposing any attitude change to the existing transport norms.
- In car centric cities – saying that we need to change our urban design to de-prioritise motor vehicles and make active transport a viable transport option, not just a recreational activity.
- Warning people about the inherent danger of driving a motor vehicle. Focusing on the fact that cars and cities don't work well together and that your risk of dying and/or killing others is remarkably high. Instead of scaring people away from bikes and walking, focus on inciting fear of driving
- In all seriousness, promoting and mandating motorist helmets, as the Australian government has recommended.
- Programs which restrict car usage or make driving more difficult.
- Campaigns for alternative transport options as the norm
- Campaigning for investment in alternative transport infrastructure
It's a tough sell. These organisations like FIA are clearly not interested in behavioiur change, but rather a continued acceptance of the car-centric status quo.
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Global Health Observatory statistics from 2013 showed over 200,000 traffic fatalities occurred in both India and China. Between 30,000-50,000 fatalities occurred in Brazil, Indonesia, Nigeria and USA. Some of the countries with the highest rates of fatalities based on population size were Thailand, Iran, Democratic Republic of Congo (DRC) and United Republic of Tanzania – all with fatalities between 15,000 and 25,000. We have taken a more in depth look at a few organisations across; INDIA - one of the countries with highest number of road fatalities, USA - the worst performing developed nation in terms of number of fatalities, and finally DENMARK - a country with low number of fatalities and generally good alternative transport options.
INDIA

With a fast growing economy, India has the opportunity to make wise infrastructure investments that improve its cities for its people. Lack of rules, crazy fast driving and cars being seen as indicators of social improvement, are all reasons why the road safety organisations are suggesting modifications to the existing infrastructure rather than addressing a change in attitudes to motor vehicles in India overall.
Due to the lack of diversity within the road safety authorities we see the same rhetoric over and over again. This recent #ipledge campaign wastefully uses highly influential cricket legend Sachin Tendulkar to spin the same old narrative. Pledging doesn't save lives.

Arrive Safe
This is an NGO who claim to be‘working with road safety to promote sustainable transportation India’ but it does not mention bikes at all in any of its activities and proposals to increase road safety. In its Road Safety Manual it provides instruction to road users including basic rules, how to drive safely and so on across 190 pages of the 200 page manual. The final 10 pages briefly mention the benefits of choosing another transport mode and how to look out for pedestrians, bike and rickshaw riders. Same old, same old.
UNITED STATES

A particularly gruesome example of the City of Phoenix spreading fear and victimising bike riders in one of their road safety campaigns.
Of all the developed countries in the world, the US is by far the worst performing in terms of road fatalities and injuries. Estimates from the National Safety Council recorded road deaths for 2016 at over 40,000, making it the deadliest year in nearly a decade. A study by Juha Luoma and Michael Sivak found several contributing factors to the US’ high road numbers of road fatalities. These included generally high speeds driven, low seat belt usage rates, high drunk driving rates, however the biggest reason:
Americans drive a lot and far and don’t look to be slowing down anytime soon.
We also know that vulnerable road users are increasingly making up the numbers of the death tolls. Car users’ share of road deaths in America fell from 42% in 2006 to 36% in 2015, while fatalities outside of cars (people on bikes, pedestrians and motorcyclists) rose from a quarter of the total to a third. So what are the road safety organisations doing to address this issue? All this shows is that cars are getting safer for those inside of them - but not at all for those outside. Mandatory external air bags on cars would be wise.
Department of Transport DOT
To be fair, the nationally run road safety authority has as of 2015 implemented the Safer People, Safer Streets: Pedestrian and Bicycle Safety Initiative and the Mayor's Challenge which encourage cities to improve streets for all people across seven different criteria. However, the same organisation stumbles by victimising policies such as helmet-first bike riding initiatives, ignoring reducing car usage and the danger of being behind a wheel - even if you are a safe driver.
AAA Foundation for Traffic Safety
Motoring organisations love traffic safety organisations for maintaining the status quo and placing focus on the dangers of transporting yourself in anything other than a motor vehicle. The AAA, like others around the world, focuses solely on either increased investment in road infrastructure or improved driver conditions. Research papers such as Safety Benefits of Highway Infrastructure Investments might have been a bit more valuable if it also took into account modes of transport other than cars and didn't spout off old-fashioned engineering "solutions".
ADTSEA
The American Driver and Traffic Safety Education Association aims to be a leader in traffic safety education strategies. Alas - none of their strategies include choosing another transport mode when possible. Please start by educating people with some basic facts - fewer cars on the road, fewer deaths and injuries.
We’re not saying stop educational programs about safe driving - just give people a rounded education which presents all the facts.
Please.
FINLAND - The Finnish Road Safety Council

DENMARK - The Danish Road Safety Council
So while we have looked at two countries with particularly abominable road fatality levels, we can also be critical of road safety programs in countries with better track records. Denmark's road safety organisation Rådet for Sikker Trafik (Road "Safety" Council) recently released this video as part of there “use two seconds more” campaign- a fairly violent way to scare cyclists off their bikes. At the same time they continue to promote the wearing of a helmets in Denmark - compounding the message that bike riding is dangerous. Just another example of road safety organisations using the Culture of Fear in favour of the car. Classic.
This organisation uses the same tactics as others in their private club. They have little scientific understanding of bike helmets and, instead, copy/paste info they recieve from like-minded colleagues in Sweden and pass it off as their own. They claim to be against mandatory helmet laws but this recent document would suggest that they are gearing up for helmet laws. Aligning themselves with the likes of an American, Jake Olivier, in order to continue their branding of cycling as dangerous. Broadcasting with all the arrogance they can muster that a "meta-analysis" is conclusive proof only reveals they know little about the science.
This is also an organisation who advocates cutting down roadside trees for "safety" instead of vehemently advocating for lower speed limits. Indeed, they have no mention of the European trend of establishing 30 km/h as a baseline speed in cities on their site. They are, like all the others, totally disconnected from the current trends.


Three other campaigns in Denmark aimed at dressing pedestrians and cyclists up as clowns with reflective clothing instead of limiting the destruction caused by motorists.
Campaigns for reflective clothing are also increasing in The Culture of Fear, despite a limited amount of science on the subject. No corresponding campaigns are in place for cars, even though black cars are more likely to be involved in accidents.
All the negative campaigns blaming cyclists and pedestrians for not equipping themselves with body armour and christmas tree lights would be more credible if the same effort was placed on motorists and cars. Traffic safety organisations can improve the message they are sending out to their citizens if they even the playing field and state in no uncertain terms how dangerous cars are in cities and how dangerous they are, generally. The culture of fear needs to be flipped on its head.

The Hiearchy of Hazard Control as applied to urban cycling. Bubble wrap solutions are the last resort.
While of course speed, drug and alcohol consumption, distracted driving, and badly designed roads can worsen the impacts, let’s not dance around the basic facts if cities and nations truly want to achieve Vision Zero. Providing an even distribution of alternative infrastructure options for people is clearly a key factor in making this change, but it also needs to go hand in hand with honest road safety initiatives that don’t misinform, misrepresent, or scare.
In short, as it is now, if these traffic safety organisations are only speaking to themselves, backslapping each other at closed conferences, and arrogantly exaggerating the effect of their tired, last century campaign strategies - as well as being so completely disconnected from the rest of us working to improve city life around the world - do we have to listen to them or give them any credibility?
Probably not. We can wonder, however, why they continue to recieve funding to broadcast flawed messages without any positive results and zero accountability.
Remember your reflective clothing in traffic.
15 October 2017
Arrange a Svajerløb Cargo Bike Race!
Last week in Barcelona, the inagural svajerløb cargo bike race was held on a sunny Sunday in the Poble Nou neighbourhood. It was event organised pro bono by Copenhagenize Design Co's office in Barcelona in collaboration with the Rueda International Bicycle Film Festival, where Mikael Colville-Andersen was president of the jury. Mikael and Jordi Gali from Copenhagenize whipped together a not-for-profit race and were thrilled at the turnout - both passionate particpants and curious spectactors. A 400 metre course was set up in the morning and there were particpants enough for 3 heats in the two-wheeled category, four cargo bikes in the three-wheeled and four teams in the team relay. The film, above, sums up the day nicely.
For most of the 20th century in Copenhagen, a massive armada of cargo bikes were the backbone of transport in the city. A fantastic army of men and boys from the poor neighbourhoods made the city work. Men and boys who were also invisible in the social hierarchy. They were called svajere in Danish – or swayers if you translate it directly - because of the swaying motion of the huge, flatbed bikes when heavily laden. In 1942, a priest named Kristian Skjerring decided to change things for the better. He wanted to give these svajere a pedestal on which to stand. He organised what became known as a Svajerløb in the city – a cargo bike race for these bicycle messengers. He raised money through the races to send the young men to summer camps. They were the hardest working people in Copenhagen and Skjerring thought they deserved some respect.
The races become incredibly popular in Copenhagen. Thousands came out to watch. There was prize money, but really it was about honour, and winning the right to call yourself the King of Copenhagen – at least until the next race. These Svajerløb races were held until 1960, when cars and vans started to dominate goods transport in the city. In 2009, the race was revived in Copenhagen and are now an annual event. The city has 40,000 cargo bikes in daily use, so a revival was a no-brainer. Unlike the 1940's, the cargo bike riders are now families and people with goods to transport. The Danish brand Larry vs Bullitt, who produce the Bullitt cargo bike, were behind resurrecting the races for the tradition, the fun and as an obvious platform to sell their product. While the event has developed a Red Bull feel to it - corporate marketing disguised as an event - there are race participants using many other cargo bike brands on race day.
Cargo bike races are spreading fast, in tact with the rise of the cargo bike itself in cities around the world. There is now an International Cargo Bike Festival in Nijmegen, Netherlands each year. Apart from the recent race in Barcelona, we have registered on our radar races in Vancouver, Chicago, Paris, and Berlin, among others. In the Netherlands, family-friendly cargo bike events have taken place for many years. There is a new Facebook group called Svajerløb Global - The Cargo Bike Race Community - where people can share experiences and let others know about their upcoming races and share photos after they're done.
So why not arrange a cargo bike race in your 'hood? Help raise awareness about the usefulness of cargo bikes and have a fun day doing it. Here are the basics to get you started.
Designing the Course
- Design a circuit in a loop (as opposed to an A to B course). There is no set length, but in our experience 400 meters seems to be a decent number. There should be some challenging turns, a slalom section and a straight, home stretch. If you have the chance to incorporate a hill, all the better. This ain't no Sunday bike ride, sunshine. Although think about the potential participants when you gauge the level of difficultly. In the Copenhagen version, there are many spandexy dudes among the participants and the course is usually designed for them and for speed. If you want your event to be more inclusive and aimed to drawing the curious as well as the experienced, create a course that is well-balanced. We've seen courses with an awkward patch of sand in the middle. Mix it up, if you want. Just keep it realistic and safe.
- The stop and finish line should be the same and should be next to the loading zone, where the riders will load up their bikes - read more in The Rules, farther down. For the loading zone, you'll need some space for the riders in each heat to stop and where you can position the cargo they have to load.
- If you can, design the circular course so that the spectators are primarily gathered around the stop/finish line and loading area but also so that they see the bikes on the course as much as possible. It helps maintain a level of energy if the spectactors can keep an eye on the race.
- Depending on the width of the course you design, you can have between four and six riders in each heat or race.
- You can use various barriersr to design the course. Plastic traffic cones or bollards, chairs connected with plastic tape, fences, you name it. Whatever you can get your hands on.
The Rules
We recommend using the original rules from the historical races in Copenhagen. The organisers of the annual race in Copenhagen these days stick to the same concept in order to maintain history and tradition, but also because the original rules are pretty cool. There are other cargo bike races at, for example, the bike messenger championships, but we'll stick with the historical rules here.
- The race consists of four laps. The riders wait on their bikes at the start line. The first lap is ridden empty. They speed around the course and, upon arriving in the loading area, they load up their bikes with the cargo. This is the fun part, which is why spectators should be positioned close to the area. Then the riders head out on three laps fully laden, until they cross the finish line for the fourth time.
- Depending on the number of participants, you can divide them up into heats. For example, the top two finishers can qualify for a semi-final or the final. Or top three. You'll figure it out. It's a hard race, so try to limit the maximum number of races an individual will race to three.
- Cargo: In the traditional races in the 1940's, the cargo often consisted of car tires, newspaper bundles, empty, wooden beer crates and sandbags. Cargo bike championships held in Paris in the 1920's and 1930's measured the weight of the cargo at 50 kg, although this was raised to 65 kg. Try to aim for between 35-50 kg as a rule of thumb. The cargo should not only be designed for weight. Make sure that you have items that oddly-shaped and difficult to secure to the bike. At the Barcelona race in October 2017, we had to be creative. Each rider had to load two plastic-wrapped bundles of water in 1 litre bottles (12 bottles in each), 5 kg bags of potatoes, another 3 litre bottle of water, a 5 kg bag of potting soil and a pack of 12 toilet paper rolls. We distributed the cargo to people after the race so we didn't waste anything.
- Riders can use bungees or inner tubes to secure the cargo if they want. They can also carry an item in their hand.
- After the bike is loaded and they head out on the last three laps, the cargo has to stay on the bike. If something falls off, the rider has to stop and pick it up, getting it back onto the bike before continuing.
- Categories: traditionally speaking, there was a two-wheeler race, a three-wheeler race and a team relay. In modern versions, we've seen the addition of a women's category and a vintage bike category. In some cities, vintage cargo bike are hard to come by, so you can make the call about whether to have this category. If there are cargo bikes with an electric assist, you can create a category for them, if you like. Then there is the team relay. In this event, four riders share one bike. Each of them do one lap, four in all, just like the other races. When the first rider arrives in the loading area, the team members help to load the bike and the next rider gets on. It is permitted to help push the new rider into motion.
- Next to the start/finish line and loading area, set up a table for the organisers and have some sort of board on which you can write the names of the riders in each race. Make race numbers that the riders have to put on their bikes so you can keep track of them. Pro tip: make them put the numbers on the side of the bike that faces the table as they pass. :-)
- Spread out the races to allow for time between races. You can do all the heats for the two-wheelers, then move on to the three-wheelers and women's race and then get back to the semi-finals or finals. Traditionally, the team relay is the last race.
Family-friendly Race Ideas
In order to make the race even more family friendly, there can be side events with a parent cycling with a child in the box. You can created a separate course designed for finesse cycling and balance. The kids can be equipped with a stick and you can hang large rings up on thread. The parent cycles the bike close and the kid has to spear the ring with the stick, collecting as many rings as possible to win. Another idea is a cargo bike version of the egg race. A parent, with a kid in the box, has to cycle an obstacle course balancing an egg on a spoon. Or maybe the kid holds the spoon. Maybe both. Be creative.
Inclusiveness
The race itself need not be an expensive affair. Sponsors are always handy, if you can get them. Try to make it an inclusive affair and invite as many cargo bike brands as possible - if not to race, then to exhibit their products in the interest of growing awareness of cargo bikes as solutions for urban living. Copenhagenize Design Co was involved in the cyclelogistics.eu project for three years and our partners arranged all manner of events with numerous cargo bikes to encourage citizens to try them out and get a feel for them, in cities around Europe. It really helps broadcast the message if people get to test them out.
The more events around the world, the better!
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Here are some links to cargo bike history:
- History of the svajere - cargo bike messengers - in Copenhagen
- The original cargo bike messengers
- Brazil is a cargo bike capital
