Copenhagenize.com - Bicycle Culture by Design: May 2013


Another day, another installment in our Car Industry Strikes Back series wherein the automobile industry, in their own quirky way, do what they can to ridicule the competition, be it bicycles or public transport.

This Mercedes commercial is - by car industry standards - just plain goofy. Let it be a sign that they’re slipping up and getting a bit desperate. Two pro drivers, Lewis Hamilton and Nico Rosberg, are cast in the roles of pro drivers who will never have careers as actors. The payoff at the end is classic Car Industry Strikes Back.

Thanks to @CantuBicicletas on Twitter for the link.


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