The area surrounding the nation’s busiest train station, Nørreport, is a labyrinth of construction as the City is renovating the on-street facilities and making it a nicer place. The result is that there is less space available so the City of Copenhagen has these signs up on Købmagergade, near the station. We are always thrilled to Copenhagenize Consulting’s “Hej Cyklist” behavourial communication template in use. This campaign was developed for the City by the consultancy Atkins Danmark. It reads:
Hej Cyclist! Can't you find your bicycle?
It's now parked in Rosenborggade.
In order to create space for everyone, we've drawn a bicycle parking zone here on Købmagergade. Bicycles parked outside the zone may be moved to the bicycle parking zone in Rosenborggade.
They include a little map so you can find your bicycle. How lovely.
Hi, Cyclist!
Your bicycle is here. If your bicycle wasn't parked in the parking zone on Købmagergade, we moved it here. Now there is better space for everyone.
"Maybe We Moved Your Bicycle" - polite signs from the City of Copenhagen let bicycle users know where to find their bicycle when it's been moved away from emergency exits leading up from the Metro.
"Copenhagen's Bicycle Butlers - Park Illegally and get your chain oiled and tires pumped". The Bicycle Butlers have been a massive success.
"Walk your bicycle on the train station platform" - A firm message but with a soft and appealing graphic.
