Here's the latest in the Car Industry Strikes Back category.
Okay, calling this advert "striking back" is perhaps a bit of an exaggeration but as Marc from Amsterdamize points out, the auto-insurance company behind the film apparently thinks that driving on bike lanes and sidewalks is perfectly acceptable urban behaviour.
In other not-so-striking striking back news from auto-related people, we know that Cycle Chic has been a great inspiration to many over the years.
Let's face it, cars aren't chic. Some cars are cool, sure. My first car was a 1967 Ford Mustang and I have a thing for the BMW 2002 Alpin, but using a form of transport that pollutes our cities with emissions and noise, that scares our citizens and kills pedestrians and cyclists, that costs us billions in road maintenance and that takes up space that could be used for reestablishing liveable streets will never be chic.
What it is slowly becoming - once again for the first time since the first Anti-Automobile Age - is socially unacceptable. And that is both inevitable and perfectly acceptable.