The Life-Sized City Blog: Bikevertising

Here’s a bit of bikevertising in Copenhagen. It’s an advert for a company that leases stuff like tv’s, computers, appliances, etc. The text reads:“Call 8x8 unless you can fit 42 inches in your bicycle basket!” Speaking the language of the market in which the company operates. The funny this is that I’ll bet many people who read the ad did the same thing as I did… actually working out in my head if I could, in fact fit a 42 inch flatscreen in a bicycle basket. At the end of the day it would probably be a bit tricky. But that’s what cargo bikes are for…

Speaking of which, this shop has a Bullitt from Larry vs Harry. They sell running gear and they designed a custom box for the bike, shaped like two Nike shoeboxes stacked on top of each other. Instantly recognizable on the streets. Great branding for the company.

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