Here's a quirky thing in our bicycle culture here in Denmark. It's no surprise that January and February are the slowest months for the business of selling bicycles.What many - and I mean many - bike shops do is transform themselves into fireworks shops. In Denmark you're only allowed to sell fireworks between December 1 - 31 each year, in the run up to New Year's Eve. Bike shops are major sellers of the gear, like this one in the photo.
An innovative, unique way to muscle up the sales figures before the January drought.
