What a lovely way to start the week. Another fine example from our Car Industry Strikes Back series, wherein we observe the desperate tactics of the car industry as they try to respond to rising cycling levels and public transport in their vain attempt to keep their dominant market share in this age of de-motorization. This time it’s Smart going for gold in this Portuguese commercial. Presenting us with worst-case scenarios from public transport and then having a young, hip-looking-ish man looking out the window at a Smart car rolling past - on an empty street at night. No traffic jams, nothing. Always amusing to see how car commercials try to get around showing traffic.
The tagline is SmartforTwo Public Transport. So now they’re muscling in on the phrase Public Transport. That’s even goofier than former BMW designer Chris Bangle using Personal Emotional Mobility as he tries to “hook people back to the car”.
Have a scroll through the long list of other examples of Car Industry Strikes Back.
Thanks to Miguel from Lisbon Cycle Chic for the link.
