It’s not going so good for Big Auto. Those pesky kids aren’t bothering getting driving licences anymore. The Demotoriszation of society is in full swing. What to do… what to do… they gotta hook those kids - and everyone else - back to the car - as former BMW designer Chris Bangle said - while keeping a straight face in Melbourne. But how to strike back? How to sell some PEM? (Personal Emotional Mobility)? Ah! Disneyworld! There’s the ticket! We’ll call it Test Track!
Get revved up for the exciting, re-imagined Test Track Presented by Chevrolet—the exhilarating driving experience, now designed by YOU! You’ll feel like you’re part of the Chevrolet design studio as you create your own virtual custom-concept vehicle. Then, put your design through its paces (at speeds of up to 65 miles per hour) on the exciting hills, hairpin turns and straightaways of the Test Track circuit. And that’s just the beginning of your adventure! After your “test drive” is over, you can: - See how well your car performed and then race it over changing terrains and extreme conditions on a digital driving table - Produce and share a TV commercial starring your “dream ride” - Explore a Chevrolet showroom, complete with shiny new cars on display
You won’t want to miss this interactive experience when it reopens in December 2012!
Another, desperate last-ditch attempt to try and thwart the declining brand that is automobile culture? It’s an expensive investment, but money is still around at Big Auto apparently.
Good luck with this.
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