Now this is vaguely related to Copenhagenize's usual fare but I'm blogging it for four reasons:

1. There are bicycles in it. (with material for people like us, who promote cycling positively, and for the myth-perpetuating safety nannies)
2. It takes place in Belgium - and I'm blogging about Belgium lately.
3. It's about marketing effectively.
4. It's bloody brilliant.

You saw it here first.

Thanks to Joel for the link.