Having now returned home from a Copenhagenize speaking gig in São Paulo and a Cycle Chic event in Rio de Janeiro, I’m sorting through an ocean of photographs and films I took/made. My friends in São Paulo figured they needed a bit of real estate to call their own in the city. They decided that a small square was appropriate. It is here they meet for their Massa Critica rides and other events. For ages they kept covering the street sign with the name of the square with their own name: Cyclists Square or Praca do Ciclista. Sticking the new sign up so it looked identical to the original.The city tired of removing their signs and ended up giving in to their desires. Renaming the square Praca do Ciclista. Brilliant.
