- Bicycle Culture by Design: Audi Greenwashing

Audi - isn’t it always Audi? - takes the piss out of environmental hysteria with this advert. Classic ‘Car Industry Strikes Back’ material. This isn’t just greenwashing, it’s an entire spa weekend with scrubbing, cleansing, de-licing and detox.But incredibly effective, well-made and pushing all the right buttons.Interestingly, not a single bicycle in the advert though. They could have easily written into the script a cyclist with a plastic water bottle or something like that. I’m disappointed they didn’t. Man, if I had a mere 1/10th of the budget of this film to play with, we’d see some serious bicycle promotion.

Thanks to Aron for the link.

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