- Bicycle Culture by Design: hugs

We posted last year and again recently about the German 'Brain on, Motor Off' that stepped confidently over the line and started to make it socially unacceptable to drive cars in our cities.The campaign this year has wrapped up with a film in the now well-established Public Hugging genre. The sign says "Free Hugs* (*sorry, not for drivers)" and was filmed in all the cities that took part in the campaign.

As we wrote previously, the Kopf an, motor aus campaign has been a massive success in changing attitudes and behaviour.

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