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18.07.2023
Updated 26.10.2023

22 October 2008

Promoting Cycling in Style

Speak of the cycle devil. Thanks to the readers who fired off this excellent advert for the French tyre company Hutchinson - making tyres since 1890!

This is a splendid advert with all the right moves. Great portraits of two different styles of cyclist. A little flirty flirty going on - although really... the guy would probably have better luck with a punked out chica on her own fixie while the girl would aim for a dapper chappie. But hey... it's fiction.

All in all, it is exactly the direction in which we need to head if we're to promote cycling as a positive, sexy transport option. Bravo, Hutchinson.

In a moment of cheekiness we whipped up a Copenhagen Cycle Chic remix of the advert...

Hutchinson Tires Urban Video - Copenhagen Cycle Chic Remix from Colville Andersen on Vimeo. 

 

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