Here's a groovy video/advert for Paul Frank bikes. They have quite a clear idea of their marketing throughout their range of products. They're selling a lifestyle, not a sport, and that's a good thing. Thanks to the readers who sent the link.

Their cruiser bikes are quite popular here in Copenhagen - if you're a 12-18 year old girl that is. They're all the rage among that set.
 

Here's two just the other day outside of my son's school. An Orange Julius Cruiser and a Mod Cruiser.

 

Although one of the bikes still had this ridiculous sticker on it.

 

All in all, though, very cool design and packaging.