The Life-Sized City Blog: Promoting Cycling - Worlds Collide

In the Blue Corner...Here's a new ad for, I assume, some kind of all-round supermarket store called Target [am i right, readers abroad?] wherein they feature a cyclist in this It's a New Day advert. At the beginning, anyway. Great he's wearing a suit but he looks a little too corny for my liking. Why not a suave, cool guy looking at ease with himself and his place in the world instead of that geeky, "Gee whiz! I haven't ridden a bike for 25 years [giggle]!" look on his face. But hey. Isn't it a step in the right direction? Towards promoting cycling?In the Red Corner: [SPEAKERS OFF FOR AMERICAN WORKPLACES! TURN SPEAKERS UP AND GET YOUR COLLEAGUES OVER FOR EUROPEAN WORKPLACES! :-)]

This is an excerpt from a German feature film called "Mädchen, Mädchen". It's a teen comedy about some girlfriends who haven't yet experienced an orgasm. The older lady in the car, with her husband, says something like "Next time we're taking our bikes...". Sure, it's not an advert but it does feature a cyclist that looks like any other on this side of the pond and she is enjoying the ride. Promoting cycling?

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