Copenhagenize.com - Bicycle Culture by Design: Norwegian Share the Road Campaign Films

First, a huge disclaimer. These ads were commissioned by the Norwegian Road Directorate - Statens Vegvesen. An organisation so jurassic in their transport mentality that they have to serve lunch outside every day because it will fossilise the moment it enters the building. An organisation that, despite their proximity to Denmark and Sweden, refuse to accept curb-separated cycle tracks in their "design" guide for bicycle infrastructure. An organisation that is so rooted in a last century ideology about traffic that the Transport Ministry in previous Norwegian government got so tired of hearing the same car-centric rhetoric that they commissioned a report about increasing cycling from other companies. When the government is tired of listening you, you know you have issues. An organisation with an employee who responds to a question at a conference earlier this year about why cycle tracks like in Denmark and the Netherlands aren't standard design by saying, "We can't just import all sorts of foreign ideas..." An organisation in one of the only countries in Europe with a falling cycling level, that has failed to - or refuses to - see that "sharing the road" is not something that actually gets people onto bicycles.